Senior Product Manager

I build products
at the infrastructure layer.

I spent four years as a software engineer — building production systems in Ruby on Rails, Java, and Android. That technical foundation wasn't a detour; it's what the rest is built on.

From there I moved into project management — not because it was the obvious next step, but because I was working toward product and knew I needed to understand delivery, cross-functional dynamics, and client relationships before I could own strategy. I also went for an MBA, because the business side of product — positioning, market strategy, the commercial layer — was something I wanted to understand properly, not approximate.

Six years into product management, I work at the intersection of developer experience and infrastructure: which capabilities belong on the API surface, how the response contract should be structured, which use cases warrant a data streaming interface over REST, and where exposing too much complexity breaks the developer experience. That's been my work at Brightcove, Wowza, and Oracle — and it's the work I want to keep doing.

Based in San Francisco. Open to senior PM roles in API platforms, developer tools, B2B infrastructure, and AI products.

Viviana Palacios
1.8M
Concurrent users on a single live soccer stream in South Korea — orchestrated multi-CDN balancing to keep playback up throughout.
10+
Years in the industry, starting as a software engineer and moving into product management — never losing the technical lens.
6
Years as a Product Manager — across Brightcove, Wowza, and Oracle, owning API platforms, streaming infrastructure, and developer-facing products.

Detailed walkthroughs of product problems I've owned — from discovery and risk framing through solution design, metrics, and learnings.

I use LinkedIn as a thinking space, not a highlight reel. The posts here are ideas I couldn't stop turning over after a product decision, a customer conversation, or a pattern I kept seeing across teams. I share them to pressure-test the thinking with my network — not to broadcast conclusions, but to open the discussion. If something resonates or you disagree, I want to hear it.

shower thought... I've seen a lot of products lately where the answer to every user problem is: "we have an AI agent for that". More context grounding. Better RAG. More tools. More function calls. And sometimes that's right. But we're often reaching for the most sophisticated tool in the toolbox before asking the simpler question: should AI own this outcome at all? The real PM skill in an AI-native world isn't knowing how to spec an agent. It's knowing when not to. AI maximalism isn't a product strategy. Selectivity is. The new product judgment isn't "how do I add AI to this?" — it's "what should AI actually own here, and what falls apart if it does?" —— What's your mental model for deciding what goes to AI vs. stays deterministic?
Read on LinkedIn ↗
Senior Product Manager
May 2025 – Feb 2026
Oracle — Zapopan, Mexico

Gathered technical requirements and worked directly with engineering to build core functionality for the My Oracle Support internal developer APIs.

  • Analyzed developer use case demand profiles to determine the right interface contract — REST endpoints vs. streaming responses — enabling engineering to make informed infrastructure decisions.
  • Translated high-level product direction into clear, actionable development requirements through close partnership with engineering.
  • Coordinated API adoption across multiple internal teams globally, running direct working sessions to understand integration use cases and align on interface contracts.
Senior Product Manager
Jun 2024 – Feb 2025
Wowza — Remote

Shaped a SaaS-based live streaming solution, enhancing developer and user experience and driving customer retention.

  • Owned the external API strategy for Wowza's live streaming platform — evaluating which capabilities to expose, optimizing resource fetching patterns, and ensuring the surface was intuitive for developers building on top of it.
  • Led the initiative enabling on-premise customers to seamlessly leverage cloud features, increasing cross-product adoption across Wowza's hybrid user base.
  • Drove product roadmap priorities by synthesizing win/loss analysis and competitive insights with marketing; launched features with OKRs and PostHog success metrics defined upfront.
Staff Product Manager
Joined as PM · promoted to Senior PM · then Staff PM
Aug 2020 – Jun 2024
Brightcove — Zapopan, Mexico

Principal strategist for VOD streaming backend services — encryption, content delivery, and SSAI — owning the full product lifecycle from discovery through measurement.

  • Managed multi-CDN vendor relationships at scale — negotiated commit-tier contracts with Akamai, Edgio, Fastly, and CloudFront, and designed a multi-signal scoring framework for dynamic CDN selection.
  • Applied Fastly edge compute to enforce playback restrictions in real time — geo-blocking, domain allowlisting, and token-based access control executed at the CDN edge before content reached users.
  • Became the single source of truth for the platform's streaming, encryption, and delivery capabilities across engineering, sales, go-to-market, and leadership.
  • Led enterprise customer integration consultations that built trusted advisor relationships — in the room through delivery, not just requirements gathering.
  • Championed dynamic SSAI via build vs. buy analysis; drove the decision to integrate a third-party solution, reducing costs while accelerating time to market.
Technical Project Manager
Software Engineer 2012–2015 · Project Manager 2016–2020
Jun 2012 – Aug 2020
Rever, Michelada.io & Others — Remote / Guadalajara

Started as a software engineer building production systems in Ruby, Java, and Android. Transitioned into project management in 2016 — leading cross-functional teams, owning client relationships end-to-end, and scaling agile practices across international teams.

  • Managed end-to-end client relationships from requirements discovery through delivery, serving as the primary point of contact for enterprise accounts including Coca-Cola Mexico.
  • Introduced and scaled Scrum ceremonies across international teams, improving delivery velocity and cross-team alignment.
PM & Builder — AI-Guided SMB Technology Adoption Platform
MBA Final Project
Independent Project

Researching and building an AI-powered platform to guide small Mexican businesses (11–50 employees) through structured digital adoption across financial management, CRM, and HR/payroll — using Claude Code to implement the AI agent layer.

  • Identified a structural market gap: only 27% of Mexican SMBs use any AI tool, with 86% citing lack of guidance as the primary barrier; translated research from 300+ businesses into MVP scope.
  • Designed AI agent architecture to perform organizational diagnostics and generate personalized, step-by-step technology adoption roadmaps calibrated to each business's resources and context.
  • Building with Claude Code — implementing the AI agent layer, user onboarding flow, and phased adoption model enabling SMBs to advance digital maturity incrementally.
Product Manager — AI-Powered CRM Agent
Jun 2025 – Feb 2026
Independent Project

Led product for an AI agent integration enabling CRM-less customer meeting logging — users capture and retrieve meeting context through a conversational AI agent instead of a traditional CRM.

  • Defined MVP scope through user research, identifying core capabilities needed to log and retrieve customer meeting data without a dedicated CRM platform.
  • Translated product vision into detailed AI feature specifications — aligning model behavior (tool use, RAG, context grounding) with user intent and technical feasibility.
  • Established a dual-layer metrics framework: business metrics (adoption, retention, revenue) alongside UX metrics (task completion rate, agent response accuracy, time-to-value).

Product

API Product Management Product Strategy & Roadmap Developer UX Technical PM Product Lifecycle Management SaaS OKRs Cross-functional Leadership

Video & Streaming

HLS / DASH / CMAF RTMP / WebRTC Multi-CDN Management DRM (multi-DRM) SSAI Transcoding H.264 / H.265 CDN Edge Compute (Fastly)

Technical

Ruby on Rails SQL JavaScript Java Jira / Confluence BigQuery PostHog DataDog

AI

RAG Tool Use / Function Calling Prompt Engineering Agent Products Model Evaluation
Master of Business Administration (MBA)
Universidad de Guadalajara · 2025
Bachelor's Degree in Software Engineering
Universidad Autónoma de Yucatán · 2012